The media’s role in shaping the priorities of politicians, known as political agenda setting, is usually examined at the institutional level. However, individual politicians’ goals and attitudes are also expected to shape their level of responsiveness to the media. This study is the first to explore how individual politicians’ goals and motivations moderate their real-life level of responsiveness to the media. We examine this by using a unique sample of 197 incumbent politicians in three countries (Belgium, Canada, and Israel) and an automated content analysis of parliamentary speeches and news articles [---].