Selective humanitarianism, it has been argued, may be condonable, or even preferable. Several arguments have been proffered in support of these views. This article revisits these arguments in light of the emergence of a discourse of protection and responsibility that now incorporates a wider spectrum of protection measures available to agents, of which armed intervention is but one. Consistency is an essential characteristic of ethics and the law – inconsistent practice diminishes the prospects of the development of norms of protection and associated practices and institutions. [---]